Creative Manager

Discovery Solutions Published: September 11, 2017
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Job Type
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Description

Creative Manager
COMPANY: This company is a leading retailer, offering a differentiated
shopping experience through its family of brands. Merchandise
is sold in stores in the United States and Puerto Rico, and in
more than 755 international stores and over 250 licensed stores
in 37 countries and jurisdictions. With its strong portfolio of e-
commerce sites, it provides shoppers with a broad online
selection of distinctive products. Employs approximately 70,000
associates annually worldwide.
LOCATION: Wayne, NJ 07470
DESCRIPTION: The Creative Manager is a design leader and brand steward,
whose high standards and broad, conceptual thinking inspires
creative excellence. The Creative Manager leads creative teams
in developing and maintaining the look and feel for the
Company brand. They lead cross-functional teams to develop
strategic and compelling marketing campaigns that embody the
brand look & feel and achieve marketing objectives.
The Creative Manager is an expert in branding, print & digital
advertising and social media and adapts the message to fit the
unique requirements of each marketing channel.
The Creative Manager reports to the Creative Director,
Company, within Marketing and works closely with a number of
cross-functional partners from Creative, Marketing, eCommerce
and Merchandising to ensure a superior guest experience
through clear, concise and compelling advertising and
marketing collateral.
Primary Responsibilities:
: Directs visual solutions to promote marketing objectives, drive
sales and position Company as the authority on babies. Directs
a high standard of quality via brand standards and design
guidelines. Leads, inspires and motivates team to drive creative
excellence, innovation and results to meet productivity
standards and maintain high morale. Provides meaningful, clear
art direction and feedback to achieve marketing objectives.
: Collaborate with marketing & merchandising teams and
creative partners in Copy, Photography and Company design to
develop strategies, deliver fresh creative/marketing solutions
and build strong partnerships. Presents creative to senior
management, effectively communicating strategies and
concepts to gain support.
: Manage staff and freelance designers, ensures accountability
in meeting production milestones and review stages. Identifies
and removes obstacles, adjusts workload and assignments to
accommodate changing business needs. Manages outside labor
costs, providing accurate estimates based on current workload
and prior year expenditures, and provides regular updates.
Evaluates ongoing organizational needs, structure and workflow
for rapidly changing company needs.
: Cultivates talent and develops leadership succession plan.
Recruits talented, collaborative, high-performing designers that
deliver strong, brand-right solutions. Maintains expert level
knowledge in current and emerging media channels, design
trends and technical applications.
EXPERIENCE: 8+ years of relevant experience in retail advertising, children's
editorial design, or advertising agency
3+ years of management experience preferred
Strategic - finds solutions that integrate business and brand
objectives
Creative - initiates and promotes ideas that drive the business
Balanced - knows how to deliver on both art and practicality
Strong, courageous leader - able to lead leaders, be a leader
with peers and manage up
Builds consensus among a varied group of individuals
Influences key stakeholders at all levels of the organization
Articulate - strong written and verbal skills
Inspirational - shares vision and credit, celebrates successes
Project management strength - able to plan, prioritize, organize,
and delegate work effectively
Competition- and industry-aware - knows what others are doing
in all media types and in-store, and can adapt learnings
Proven strength in problem analysis, and decision making
Proven track record of developing individuals and teams, and
retaining talent
Ability to manage yearly freelance budget
Proficient in Adobe Creative Cloud, Microsoft Office
EDUCATION: Bachelor's Degree with concentration in Graphic Design, BFA
preferred

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